Amor Perfume Campaign

The AMOR Perfume Campaign is a self-driven branding entity for an imagined corporation. All of the components — concept, branding, package design, logotype design, promotional products (stickers, scent tester strips, vinyl) and advertising design — were created from scratch. As the art director, I directed the photoshoots while working with a photographer and model to further visually represent the perfume. This project was a self-developed passion project that was displayed in the Bush Art Center Gallery with the 2024 Senior Art Exhibition.